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Fantastic lighting isn’t just important for practical reasons; it’s also an effective tool that you can use to guide your customers through your store and influence them to make more purchases - that’s right, lighting can help you encourage your guests to spend more.
How can this be? Intelligent lighting design can highlight certain areas of your store, direct your customers’ attention to specific products or stands and ultimately get them to stay around longer and make more purchases.
This is one of the reasons why working with an experienced lighting company is so crucial; they’ll know just what to do for your particular kind of retail space.
How Great Lighting Can Affect Your Business’s Success
The initial idea of lighting affecting how much your customers spend may seem odd at first, but when you start to think about it, you’ll realise how ingenious smart lighting is.
Lighting can improve your profits because:
Lights Can Guide Customers To Certain Areas Or Products. An excellent way to cleverly use lighting in your retail space is to use lights to guide your customers through your store. You can light up pathways and lead people around your space without the need for signs or words. The average person is more likely to go down the well-lit path as opposed to the darker path that’s harder to see.
For example, if you have a line of products you want every customer to see, you can use accent lighting to illuminate them. Placing lights over item displays will make them easier to see and will draw attention to them.
Then, more people will go and see the goods, and more people will decide to get one for themselves.
Lights Can Highlight Important Parts Of Your Store That All Customers Should Know About. No matter what type of retail storefront you own, there are certain vital parts of your store that should always be easy to find. For example, your checkout areas. Customers should easily find where they can purchase the goods they want; if they can’t, they could become frustrated and leave.
Therefore, making sure your checkout areas are well-lit is a must. Every person in your store should be able to quickly identify where they can ask for help or purchase what they want, even if this is their first time in your shop.
The Right Type Of Lighting Will Create A Lovely Ambiance For Your Space. Lighting isn’t just about practicality; it’s also about creating a comfortable ambience that makes your customers feel a certain kind of way. Softer, subtler lighter may make a space feel more luxurious and sophisticated. Brighter lighting, on the other hand, can make people feel excited and energetic.
Finding that balance between style and practicality is essential. Storefronts that are too dim are hard to navigate and can cause guests to become frustrated quickly, but storefronts that are too bright can feel uncomfortable and overwhelming.
Additionally, to make your space feel more comfortable and refined, you can use decorative lighting to create an inviting atmosphere. Decorative lights focus more on style than function but are useful for making your store look more interesting and respectable.
Work with a lighting company that understands your specific type of store to discover the best lighting design for you.
Other Notable Reasons Why Fantastic Lighting Is A Necessity In Any Commercial Space
Aside from increasing spending, lighting is also vital for these reasons:
- It Increases Safety. Insufficient lighting is hazardous. People who work or shop in areas that are too dim to navigate could trip or collide with objects. This puts them and everyone around them in danger.
- It Increases Comfort. People are more likely to be calmer and more comfortable in well-lit areas. When things are properly illuminated, they can see everything they need to, and they’ll feel safer. Plus, if you smartly choose LED lights for your store, you can enjoy the fact that LEDs do not emit much heat, meaning no one will have to deal with feeling overheated from them.
- Smart Lighting Choices Can Increase Your Return On Investment. You want your space to have good lighting, but you do not want to spend a fortune each month keeping all of your lights lit. This is why LEDs are the perfect choice for any commercial space - they’re extremely effective, they’re affordable, and they last for an incredibly long time. So, you’ll get quite a lot out of your lighting investment.
How You Can Improve Your New Zealand Commercial Space Quickly
Now you know even more about the relationship between excellent lighting and retail spending, but knowing this is only part of the journey, you also need to learn how you can enhance the lighting of your specific venue to increase your success.
Don’t worry; this part is easy; all you need to do is speak to us at Lighter Limited. We’ve installed lighting for commercial spaces of all kinds, including retail stores, and we know exactly what we’re doing.
We would love to talk with you about your retail space and what we can do for you. Interested? Call us at 64 (0)21 771 612 or contact us through our website.
Lighter Limited can improve your profits with effective lighting solutions.
James Young
With a diverse background in science, energy efficiency, behaviour change and project management, James enjoys getting out there and talking to people about sustainable energy solutions. When not working, you'll find James on the water (either in his waka or fishing), brewing beer, pottering in his expansive garden or exploring trails with his girlfriend and their dog. James is passionate about the environment and believes he can have a positive impact by encouraging and supporting New Zealand businesses to switch to ultra-efficient LED lighting.
